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Fanzine “Swearing for parents”

Client
Self initiated
When
2014
What
Fanzine with not so bad language
fanzine_banning_for_smaabarnsforeldre

Swearing is good for you. And I was being told off by friends with young kids. “Maybe you can use …different words?”

The examples then given; plain lame. Swearing needs to feel good. So my quest then was to find non-swear words with a “phonetic release”. Yeah, phonetic release, I just made that up, and it’s a fairly good description of what swearing should do. banning_fanzine_nycover

Release of endorfines to relieve pain. I got close, of course not the full blast of a good swear word, but leaned on connotation and strong consonants. The Norwegian word for “all round weather proof jacket” then became a swear word in my vocabulary. “Allværsjakke!” It has the idea of a hated garment with mismatched colors, and a “Æ” and double “K”. I think it would be a good word to use when frustrated. Because that’s another thing, swear words are used under your breath, shouted out loud and mixed in a good tirade. For stepping on a Lego I chose the word “PUKK!” as fast exclamation for when something hurts. Pukk is large pieces of gravel. Also a good connotation there.